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| Info: EA bietet dynamisches In-Game Advertisment an (UPDATE) |
Donnerstag, 31.08.2006 |
 IGA Worldwide Inc. ist bekannt für In-Game Advertising. Das bedeutet, dass die Firma für die Werbung in Spielen sorgt und die richtigen Werbepartner vermittelt. Electronic Arts ist heute mit IGA Worldwide eine Partnerschaft eingegangen, um neue Möglichkeiten der Werbung zu ermöglichen - das sogenannte In-Game Dynamic Advertising auf globaler Basis.
"Consumers are increasingly gaming in deep, virtual worlds and advertisers need adapted ways to reach these audiences," sagte Frank Sagnier, Vice President for Online and Strategic Relationships für EA in Europa. "The agreement with IGA is a first step in a detailed strategy to deliver advertising in a seamless format. We are continually looking at how to bring more connected experiences and services to consumers, and working with a network like IGA is a start to building this dimension of our business."
"At IGA, we are establishing a global advertising network with the consumer reach to rival any cable channel, yet with the proven advantages of engagement, measurability and consistently hitting the demographic sweet spot," sagt Justin Townsend, CEO von IGA Worldwide. "EA's strategic commitment to the space is one that many leading advertisers have been waiting for, and no advertiser should even think about building a comprehensive marketing campaign without considering in-game advertising as a key component of their overall advertising spend."
Der erste Titel, der durch diese Übereinkunft dynamische Werbung im Spiel bieten wird, ist Battlefield 2142. Ob in Need for Speed Carbon diese Partnerschaft Anwendung finden wird ist nicht bekannt, jedoch sollen noch mindestens zwei Spiele diese dynamische Ad-Serving Möglichkeit beinhalten.
Update:
Electronic Arts hat anscheinend gleichzeitig auch mit Massive einen Vertrag geschlossen, unter den auch Need for Speed Carbon fällt:
The initial EA title to incorporate dynamically delivered in-game advertising via Massive is Need for Speed (TM) Carbon, the newest title from the best-selling Need For Speed franchise which was developed at EA Black Box in Vancouver, British Columbia. Fans of the franchise have seen static ads in the prior three titles and now will see both static and dynamic brand presence integrated into the game environments, across the platforms and across the geographies where they play.
The dynamic execution allows for in-game advertising elements to be updated and changed in real-time, keeping the advertising fresh and relevant for gamers. EA's development teams work closely with Massive to ensure that advertising is placed in areas that fit within the game environment. Additional EA titles will offer dynamic ad serving capabilities as a result of the strategic relationship with Massive.
 Electronic Arts
IGA Worldwide
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| NFS C: Erste Lieder des Soundtracks bekannt |
Mittwoch, 30.08.2006 |
 Wie bereits erwähnt ist eine PS2 Demo von Need for Speed Carbon im Umlauf. Laut einem Forumspost von isaactret sollen darauf die folgenden Lieder enthalten sein:
Dynamite MC - Bounce
Eagles of Death Metal - Don't Speak
Ladytron - Sugar
NFS C: Soundtrack
Forumspost @ EA Boards
need-for-speed.cz (Quelle)
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| NFS C: Erster PSP Teaser |
Mittwoch, 30.08.2006 |
Das englischsprachige Onlinemagazin IGN ist offenbar fleißig und hat den ersten Teaser der PSP Version veröffentlicht, der einige erste Details veröffentlicht, wie zB dass es 29 lizensierte Wagen geben wird.
Der Name des Spiels für die PSP wird - wie schon die Vorgänger - einen eigenen Beinamen haben - in diesem Fall: "Own the City".
NFS C: PSP @ IGN
NFS C: PSP Teaser @ IGN
NFSUnlimited (Quelle)
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| NFS C: Erste Eindrücke |
Mittwoch, 30.08.2006 |
Smoothie, der Community Manager von EA hat in den offiziellen Foren seine ersten Eindrücke von Need for Speed Carbon geposted:
I'll do my best to not sound like the "company guy", but sometimes it goes w/ the territory.
Let me say that each year, I think the team really hits a strong bar in game development and that they won't be able to surpass that the following year.
Once again, I was wrong.
NFS Carbon is shaping up to be an amazing title. The feel is very similar to NFSMW which I liked a lot, but some of the new aspects of Carbon really stand out.
First, the car list. I won't go into too many details as the 2nd list unveiling is sometime next week. But suffice to say, it's got a great mix of exotic, tuner and muscle cars. Much better than what was in NFSMW and they all handle differently. No joke. The muscle car I played with forces you to react differently than the tuner and exotic car I played with. Awesome job there. (Go Kristian!)
Second, drifting. Friggin sick! The element of speed was definitely lacking in Underground 2 and I really didn't give it much thought until playing Drift in Carbon. This is going to be a big deal for people and tie this back into car handling, you guys are going to have a big challenge on your hands.
Canyon Duel. I don't know where to start here. First, the premise is a good one. For anyone who's seen Initial D, you'll feel right at home. The idea of falling off a cliff really adds to the intensity. Speaking of intensity, the music for this mode is PERFECT. The composition really adds to the white knuckle feel of racing down the mountain trying to beat your opponent.
A fantastic job here yet again.
Autosculpt - I don't think I have the words to express how cool this feature is. The idea of being able to tweak out your car based upon your personal style is ingenious. You'll only see another car that looks like yours by design, the system is that complex. But so easy to learn and really adds to the flavor of customization. Add to that the ability to modify vinyls, it's not just a step above past NFS games, but a huge leap.
Crews & territory - Very, very cool. Team racing hasn't really been done as successfully in the past and again, a huge leap forward for that gameplay feature. I was skeptical of how this would work at first, but having played around with it, I think it's well implemented and even cooler that it's an option, not a requirement.
Online - Ohhh, I CAN'T WAIT to talk about this. Y'all are going to have to shut up thinking we didn't come out with a bang on this time.
Thread @ EA Boards
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| NFS C: Demo doch Ende September? (Update) |
Dienstag, 29.08.2006 |
Das Onlinemagazin PCGames soll von Electronic Arts erfahren haben, dass die Demo von Need for Speed Carbon erst Ende September bzw. Anfang Oktober erscheinen soll. Ursprünglich war der 3. September geplant, aber nachdem die NFSMW Demo zum Beispiel Anfang November letzten Jahres erschienen ist, erscheint ein Termin zu Anfang Oktober plausibler.
Auf der Games Convention war allerdings bereits eine PS2 Demo im Umlauf, daher ist zu erwarten dass in einer der nächsten Ausgaben des OPM2 die Demo zu finden sein wird.
Update:
Offizielles Statement dazu von Smoothie (EA Rep) in den EA Foren:
Here's the official statement. It'll be done when it's done and not before :)
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CelicaMSM von Midnight Sport Machine hat sich die Mühe gemacht 6 neue Wallpaper von Need for Speed Carbon zu erstellen.