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EA erhöht Marketingetat Donnerstag, 15.08.2002
Electronic Arts erhöht im dritten Jahr in Folge seinen Marketing-Etat und will zum Jahresendgeschäft in Europa 20 Millionen Euro investieren.
"Historisch gesehen, war unsere Strategie stets vertriebsorientiert gewesen, aber das wird sich jetzt in eine mehr marketingorientierte Strategie verwandeln", sagt Marketingchef Al King gegenüber MCV England.
Ein gutes Zeichen, da Need for Speed Hot Pursuit 2 bald kurz vor der Veröffentlichung steht, und Marketing dafür nie schlecht sein kann. ;)

» Electronic Arts<br>
» gamesweb.com (Quelle)
» MCV Online (Quelle)
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