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| Info: EA bietet dynamisches In-Game Advertisment an (UPDATE) |
Thursday, 31.08.2006 |
 IGA Worldwide Inc. ist bekannt für In-Game Advertising. Das bedeutet, dass die Firma für die Werbung in Spielen sorgt und die richtigen Werbepartner vermittelt. Electronic Arts ist heute mit IGA Worldwide eine Partnerschaft eingegangen, um neue Möglichkeiten der Werbung zu ermöglichen - das sogenannte In-Game Dynamic Advertising auf globaler Basis.
"Consumers are increasingly gaming in deep, virtual worlds and advertisers need adapted ways to reach these audiences," sagte Frank Sagnier, Vice President for Online and Strategic Relationships für EA in Europa. "The agreement with IGA is a first step in a detailed strategy to deliver advertising in a seamless format. We are continually looking at how to bring more connected experiences and services to consumers, and working with a network like IGA is a start to building this dimension of our business."
"At IGA, we are establishing a global advertising network with the consumer reach to rival any cable channel, yet with the proven advantages of engagement, measurability and consistently hitting the demographic sweet spot," sagt Justin Townsend, CEO von IGA Worldwide. "EA's strategic commitment to the space is one that many leading advertisers have been waiting for, and no advertiser should even think about building a comprehensive marketing campaign without considering in-game advertising as a key component of their overall advertising spend."
Der erste Titel, der durch diese Übereinkunft dynamische Werbung im Spiel bieten wird, ist Battlefield 2142. Ob in Need for Speed Carbon diese Partnerschaft Anwendung finden wird ist nicht bekannt, jedoch sollen noch mindestens zwei Spiele diese dynamische Ad-Serving Möglichkeit beinhalten.
Update:
Electronic Arts hat anscheinend gleichzeitig auch mit Massive einen Vertrag geschlossen, unter den auch Need for Speed Carbon fällt:
The initial EA title to incorporate dynamically delivered in-game advertising via Massive is Need for Speed (TM) Carbon, the newest title from the best-selling Need For Speed franchise which was developed at EA Black Box in Vancouver, British Columbia. Fans of the franchise have seen static ads in the prior three titles and now will see both static and dynamic brand presence integrated into the game environments, across the platforms and across the geographies where they play.
The dynamic execution allows for in-game advertising elements to be updated and changed in real-time, keeping the advertising fresh and relevant for gamers. EA's development teams work closely with Massive to ensure that advertising is placed in areas that fit within the game environment. Additional EA titles will offer dynamic ad serving capabilities as a result of the strategic relationship with Massive.
 Electronic Arts
IGA Worldwide
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Comments (3) |
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| #3: von LOG*BANCH
(31.08.2006 19:37) |
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aha danke. kommt irgendwann ne komplette übersetzung
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PLEASE VISIT ----> www.logclan.cabanova.de |
| #2: von Shocker
(31.08.2006 18:39) |
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beständig, durchwegs, einheitlich, immer wieder 
Also in diesem Fall zB:
durchwegs den demografischen Sweet Spot treffen
...also ständig das zu bieten was den Leuten am besten gefällt
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mfg
Shocker
www.nfsplanet.com |
| #1: von LOG*BANCH
(31.08.2006 18:30) |
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bin zwar eigentlich gut in englisch aba was soll z.B. consistently heißen
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PLEASE VISIT ----> www.logclan.cabanova.de |
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