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| Info: EA Trax |
Friday, 13.06.2003 |
 EA Trax is a partnership between Electronic Arts and major music labels. With EA Trax they want to support the artists and the game. The artists get a wider audience and the games a good music. Also the upcoming Need for Speed Underground will feature music from this initiative.
Coming off its successful inaugural year, EA™ TRAX is a series of promotional partnerships between EA and major music labels that represents a breakthrough for people who love games and music. Launched in August 2002 with Madden NFL™ 2003, EA TRAX allows gamers to hear songs from new and established artists specifically picked for each game. Labels will also use the games to launch hot new acts and develop audiences for emerging artists. Thus far, EA TRAX can claim the first-ever RIAA certified platinum videogame soundtrack and the most successful videogame soundtrack of all time soundtrack for NBA LIVE 2003, that featured songs by Busta Rhymes, Snoop Dogg, Fabolous, and Just Blaze to name a few, among its early successes.
Record labels partner with EA because they understand videogames are a powerful channel for exposing new music to a large core of young opinion leaders. Record companies also realize the valuable demographics of gaming; its “cool” factor; the buzz and the size of the interactive entertainment industry have put videogames at the center of mainstream entertainment. Hence, they allow EA to have early access to cutting edge music for their games, thus giving artists a new interactive platform for debuting new music. Some of the artists EA TRAX helped break are Good Charlotte, Queens of the Stone Age, Fabolous and Nappy Roots, to name a few.
Artists are definitely feeling the impact of having their songs be part of EA TRAX. Good Charlotte’s Kevin Mitchell recalls comments he got last fall when Madden NFL 2003 was first launched, “At first, when people asked me what band I was in, I’d say ‘Good Charlotte’, and they'd say, ‘Oh, from Madden.’"
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