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| EA: In-Game advertising with IGA Worldwide |
Friday, 06.06.2008 |
 Recently Sony opened its Playstation 3 platform for in-game advertising and product placement in games for the Playstation 3. Sony selected IGA Worldwide as PS3's first partner, who will manage the advertisements in PS3 games for America and Europe.
On the same day Electronic Arts announced a two-year agreement with IGA Worldwide, to place advertising in its PS3 games.
This agreement provides marketers the ability to plan and quickly execute highly strategic campaigns targeted toward the coveted demographic -- males 18-34 -- through EA's blockbuster catalogue of titles. The advertisements are integrated within the gaming environment in order to deliver a seamless and more authentic game environment. EA has worked with IGA on various projects to date, and this agreement builds on that successful partnership.
Under the agreement, IGA will exclusively manage dynamic in-game advertising within EA's portfolio of PS3 titles including popular EA SPORTS(TM) franchises Madden NFL football, NBA LIVE basketball, NASCAR(R) racing and NHL(R) hockey. IGA will also have access to EA's popular racing franchises Need for Speed(TM) and Burnout(TM).
Recently Massive Advertising published a case study, which confirms the effectivity of advertising in games. Most Gamers see In-Game Advertising as an increase in realism, "cool"-looking and fitting in the game.
 Electronic Arts
IGA Worldwide
Massive Advertising
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Comments (10) |
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| #9: von kavit
(11.06.2008 11:27) |
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guys motorbike in burnout pardise for the pc
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@Patel212 |
| #8: von RacingTopsy
(09.06.2008 19:08) |
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Hey! Why should all the nfs girls be white??
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| #7: von cmbpt
(09.06.2008 16:50) |
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@Err.nfssr
Milian shouldn't be a nfs girl. The fact is that she is black. (half-black maybe, but still not white enough)
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X
P.S. Message me on ICQ if you want :) I don't mind |
| #6: von Err.nfssr
(08.06.2008 14:07) |
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She is Christina Milian. Here is her filmography :
http://www.imdb.com/name/nm0587396/
Btw she is a singer too.
This site just hungarian, but the quotation is english, that's why i take the link here.
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www.streetrace.hu |
| #5: von RacingTopsy
(08.06.2008 13:36) |
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@ Err.nfssr
Who is that? I've seen her alredy somewhere. But i don't know where anymore film??
Is the that site also in english?
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| #3: von IlijaPlayerP
(07.06.2008 23:47) |
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Well Yes, you're right about that  But I was thinking that in loading or before the race or something like that would be boring. I like the adverts in ProStreet, so maybe is a nice ideas as long as they don't overload the games...
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| #2: von Shocker
(07.06.2008 11:43) |
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Well, think of the recent NFS games, they all had in-game advertising, but do you think it was overloaded?
I think it's ok, if there are billboards on the race tracks with real advertising, when you drive around the city, you see some real Burger Kings or stuff like that. It makes the game feel more realistic.
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mfg
Shocker
www.nfsplanet.com |
| #1: von IlijaPlayerP
(06.06.2008 16:03) |
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C'mon, we are overloaded with advertising and commercials everywhere and in the games we find our peace...But it's all about the money so we'll play anyways 
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