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Win a (real) 2012 Porsche Carrera S! Friday, 30.09.2011
The RunWhat if someone told you that you can win a 2012 Porsche Carrera S on the official Need for Speed The Run website?

I guess most will expect a code to unlock the car in the game - but wait! This time it's really a real-life 2012 Porsche Carrera S!

All you have to do is enter by logging in with your EA account, or register for free. How easy is that? Just log in (or sign up if you don't have an account already) and you're entered to win!

Sporting a longer and wider stance, the new 911 is menacing. With a 3.8L flat-six that pumps 400hp out remodeled dual-exhaust tips, the Porsche seems like it could be built specifically for the grueling cross-country race that is The Run.

To enter, and for more details, go here.

No purchase necessary. Only available to US, Canada and UK.

» 2012 Porsche Carrera S Sweepstakes
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NFS The Run: Irina Shayk & Chrissy Teigen - Behind the Scenes Wednesday, 28.09.2011
The RunIn addition to the announcement that the top models Irina Shayk and Chrissy Teigen will make an appearance in Need for Speed: The Run, a new "Behind the Scenes" trailer was released:

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Sports Illustrated Models as your rivals in NFS The Run Tuesday, 27.09.2011
The RunSexy additions to Need for Speed: The Run: Two top models Irina Shayk and Chrissy Teigen from Sports Illustrated Swimsuit will make their appearance in the game!

Sports Illustrated Models Irina Shayk und Chrissy Teigen

The two models will star in NFS The Run as "Mila Belova" and "Nikki Blake", both best friends and rivals of the main character "Jack" and are going to risk everything win the race and be the first ones in New York! There are not many details known about the story, but you can see some similarities to previous NFS games, where already models like Brooke Burke and others made their appearance in the game.

Additionally, Sports Illustrated and Electronic Arts are producing "The Making of Need for Speed The Run" DVD which will be included in a Sports Illustrated subscription offer. Additional marketing extensions will also include commercial promotions for the offer and Sports Illustrated will have promotional billboards in the game.

You can get a first impression of the two models in NFS The Run with this video:

For photos and more information about Irina Shayk and Chrissy Teigen better visit the website of Sports Illustrated:

» Irina Shayk @ Sports Illustrated
» Chrissy Teigen @ Sports Illustrated
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NFS World: Ford Mustang Boss 302 Tuesday, 27.09.2011
NFS World OnlineThe Ford Mustang Boss 302 is now available in Need for Speed World!

The Mustang Boss 302 first appeared in 1969 and that year took 295 United States Auto Club-certified records at Bonneville Salt Flats. Nearly 45 years later, we are introducing the 2012 Mustang Boss 302.

Ford Mustang Boss

This is a front-to-back re-engineered Mustang with a 90º V8 engine, plus power delivered to a 3.73 ratio rear axle using carbon fiber plates in the limited-slip differential to improve torque handling and longevity.

Mustang Boss 302 is the “quickest, best-handling straight-production Mustang ever offered by Ford.” It pays homage to its track-star forebears by lightening and strengthening key components, juicing up the engine, and wrapping it all in the vintage yellow color scheme.

» Official Website of NFS World
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NFS The Run: Black Box Interview at Gamerzines Friday, 23.09.2011
The RunGameszines did an interesting interview with Steve Anthony and Jason DeLong, both producers of Need for Speed: The Run. They talk about the Out-Of-Car sequences, Quick-Time-Events (QTE) and also go into detail regarding the history of EA Black Box, their passion and the decision to use the Frostbite 2 engine.

GZ: Black Box’s last Need For Speed game, NFS: Undercover, didn’t perform well with critics. What have you done since to ensure this year’s game doesn’t suffer the same fate?

SA: No one’s proud of Undercover, it was not a good game. It sold well, so at the same time I’ll say you don’t sell 13m units for nothing. But you know, this year the team is driven to quality. I think our challenge is an internal challenge. We’ve got Undercover obviously which we want to say isn’t the type of game we make, and we have a talented team. They don’t ship games less than 90; we’re shooting for a 90-plus game. We don’t really care whether or not the critics give it to us because of the baggage at Black Box. If we think we’ve delivered a 90 that’s all that matters. Consumers will tell us one way or the other. We want to win racing game of the show, that’s what we’re out for. We want to win game of the show. I mean whether that will happen I don’t know, but that’s what we’re going to push for. Since we started working on the concept for E3 in January that’s been our drive. That software is going to blow you away and I know the team can deliver the rest of the game at that quality bar too.

JD: You can’t question the passion that the team has to make a great game. When a game comes out and it’s poorly rated it kills everybody. The company had been put into a situation where we needed to put a Need For Speed game out every year, and when you look at the resources which the company had to do that Black Box was the studio which was put towards it. I think that the biggest thing we’ve learned as a company really is to allow time for quality. It’s one of the things that John Riccitiello said when he came on board, that we need to worry about quality. EA had so many titles, our SKU was over 70 in any given year, so our average Metacritic was probably okay, but we had some titles that didn’t do very well. So it was important to him that we do fewer titles and each one of those titles has to be super high quality. The way that our structure had been set up wasn’t conducive to that. By splitting off development and saying the next one is on Criterion’s shoulders, we had the time to invest in the technology and concept. I mean quality comes from iteration, being able to try something, throw it out and try something better. Having had the time to do that was a luxury for this team; we haven’t had that in the past. Now we’ve had two and a half years to focus on making this the biggest and best quality experience it can be. We’re not going to be happy if this comes out and is anything less than a 90.


GZ: How scalable has Frostbite 2 been on console?

JD: Frostbite 2 is scalable for consoles, no question. The decision that we made to go there was a business decision. The more that we streamline the technology that we use as a company the more we can help each other out. We don’t need to rewrite code year after year because we’re using a different engine, or (re-use assets), so the fact that we can streamline production allows us to iterate more quickly. And if we have a problem with something there’s a knowledge base within the company to help us solve our problems. We did a full investigation, we knew we had the luxury of time and we knew we were going to be able to reinvest in our technology however we wanted to do it. We looked at external and internal, what we’d done in the past, do we take a traditional Need For Speed engine, do we take Criterion’s engine, do we take Frostbite? And there was a huge audit of that done. But in the end, Frostbite provided us with a lot of the tools that we needed and wanted to tell the type of story and type of game that we wanted to do, from the destruction and the audio. The ability to iterate so much more quickly to provide an experience that is epic in scale, you know, we can’t do a story about a cross-country race and then have five tracks; it has to be huge. That tool allows us to do that.

Read for yourself:

» NFS The Run: Black Box Interview @ Gamerzines
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NFS The Run: Producer Interview - Art Direction Friday, 23.09.2011
The RunNFSDrew sat down with the two art directors Kirk Gibbons and Eduardo Agostini to discuss the looks of Need for Speed: The Run:

» Preorder Need for Speed The Run at!
» Preorder Need for Speed The Run at!
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NFS World: Chevrolet Chevelle & Mercedes SLR 722 Art Director Thursday, 22.09.2011
NFS World OnlineThis week's update of Need for Speed World introduces two new cars!

One is the legendary 1970 Chevrolet Chevelle SS, a top muscle car with 454 Power:

The 1970 Chevelle SS utilized an ingeniously designed cowl induction hood to increase horsepower, which is why there are few other muscle cars that could rival the power of this super sport optioned model.

The 1970 Chevelle LS 454 remains one of the highest collected muscle cars of all time. Get yours today in the Car Dealer!

Chevrolet Chevelle

The second car is an Art Director version of the Mercedes-Benz McLaren SLR 722:

Mercedes-Benz McLaren SLR 722 Art Director

The Mercedes Benz McLaren SLR 722 is a head-turner in black! This car sports black chrome paint, pearl black window tint and black painted 21” BBS wheels, not to mention a special two-tone red/blue LED neon upgrade with sharp matching geometric livery. To top off this creation, an aftermarket body kit with carbon spoiler and lowering kit, as well as an exclusive “GLEAM” license plate.

With its supercharged and reprogrammed V-8, the McLaren SLR gets an extra 24 horsepower and 30 pound feet of torque. No wonder Stirling Moss drove it to win the 1955 Mille Miglia.

» Official Website of NFS World
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NFS The Run: Story-Trailer Wednesday, 21.09.2011
The RunEA published a new trailer, showing the story intro of Need for Speed: The Run, which should give you a short experience of what to expect from the game and its race from San Francisco to New York:

It's called The Run. Three-thousand miles of unforgiving asphalt from San Francisco to New York. No speed limits. No rules. No allies. Armed with just his guts and instinct, Jack battles a field of the most notorious drivers ever assembled. Dense city streets, icy mountain passes and narrow canyons push his driving skills to the limit. Relentlessly hunted by the police, as well as the men who want him dead, Jack is racing for his life.

» Preorder Need for Speed The Run at!
» Preorder Need for Speed The Run at!
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NFS The Run: Underground Challenge Series Wednesday, 14.09.2011
The RunAlong with the » Most Wanted Challenge Series for Need for Speed The Run also the Underground Challenge Series offers exclusive contents inspired by earlier NFS games.

With this preorder-package you get three new events and two new cars directly from the NFS Underground series: the Nissan 370Z and the Nissan Skyline GT-R (R32)!
Perfect for reviving the streets of NFS Underground again in the new NFS The Run.

Nissan 370Z Underground

A short impression of what's coming up is shown in this short teaser:

The Underground Challenge Series is available when you pre-order the Need for Speed The Run Limited Edition which also gives you access to the Lamborghini Aventador, Chevrolet Camaro ZL.1 and all-new Porsche 911 Carrera S. You'll get a total of five cars to jump start your cross-country race!

» NFS The Run: Underground Challenge Series @
» Preorder Need for Speed The Run at!
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NFS World: Aston Martin V12 Vantage & Evo X Art Director Wednesday, 14.09.2011
NFS World OnlineThe latest update of Need for Speed World introduces two new cars:

The first one is the Aston Martin V12 Vantage, which you could already see in the last Spot the Devs contest. With its 510 bhp, superb handling and high levels of torque, this sleek exotic delivers exhilarating performance.

The second car is the Mitsubishi Lancer Evo X, which comes in a new Art Director Edition.

The Mitsubishi Lancer EVO X features a a gritty and abstract "Shattered" livery design and "Prussian Blue" LED neon upgrade with matching pearl blue window tint. Add to that an aftermarket body kit with spoiler, exclusive "Shatter" license plate and painted 21" KONIG wheels and you got yourself one eye-catching car!

Aston Martin V12 Vantage    Mitsubishi Lancer Exo X Art Director Edition

» Official Website of NFS World
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