Ghost Games, the developer of Need for Speed Rivals answered questions from the community and talks on the official Need for Speed website about personalization and racer tech:
Excerpt:
Personalization is a key feature we wanted to bring back to Need for Speed because of how perfectly it fits with AllDrive. When you’re playing in an open world where you can seamlessly run into your friends, it’s important to make your car standout.
In Rivals, we let you personalize your car in a couple different ways. The first is how it looks as you can choose from millions of different colors, rims, decals, license plates and liversies. The second is through performance where you can upgrade your car in five different categories – Top Speed, Acceleration, Control, Strength and Durability. This is done through level upgrades and not individual car parts because you’re already driving the fastest, supercars in the world like Ferrari. And the third is with tech. In Rivals, you can pick which evasive tech best suits your playing style, whether its spike strips, jammers or turbo. You have two slots for your tech and seven options to choose from as a racer.
[...]
For the personalization, will we be able to draw and create our own patterns on the cars, or will it be just a selection of shape options that we can custom color?
No, we have provided millions of different colors, rims, decals and liveries for you to choose from. The color tones in particular is quite expansive where you can create a gold plated car.
You can find the complete Q&A under the following link:
 Ask Ghost / Personalization and Racer Tech
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