Need for Speed under EA Sports

Need for Speed under EA Sports

Wednesday, 06.11.2013

Electronic Arts re-structures itself and as part of the move the Need for Speed franchise will find its place in the EA Sports family!

In an

interview with Polygon Executive Vice President of EA Studios Patrick Söderlund talks about the changes and NFS will be overseen by Matt Bilbey, who has already overseen several EA Sports titles for years.

"Matt will run FIFA, he runs UFC, but he also runs NHL (or has people that report up to him)," Soderlund said. "We're also putting Need for Speed and our driving business under Matt. We think that could benefit from from fresh eyes, could benefit from some different thinking, and we think that Matt is the right guy to do that. He's got a very different viewpoint about how to make games and what great games.

At the same time he stated that this doesn't mean that Need for Speed is necessarily going to transform into a realistic simulator:
"I find that to be highly unlikely, to be honest," he said. "It's more [that], when you've had a franchise that's been going on for 20 years like Need for Speed, I think it was time for us to get a different pair of eyes on it, a fresh look and feel on it. If something can come in and make take it to the next level, take it to a different direction.

"It's a way for us to push innovation and push a different creative brain or mindset onto Need for Speed."

You can find the complete article here:

Interview with Patrick Söderlund @ Polygon

Shocker

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